文章基本信息

标题：From Failure To Success: The Cuban Transition From Retailing To E-Commerce In Times Of Covid-19
本地全文：下载
作者：Luis Demetrio Gomez Garcia ; Marisleidy Alba Cabanas
期刊名称：Journal of the International Academy for Case Studies
印刷版ISSN：1078-4950
出版年度：2020
卷号：26
期号：3
页码：1-9
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The primary subject matter of this case concerns to transition from brick and mortar retail to e-commerce. Secondary issues examined include strategy, marketing, logistics, customer service and customer satisfaction. The case has a difficulty level of five, appropriate for first year graduate level. The case is designed to be taught in two class hours and is expected to require two hours of outside preparation by students.
关键词：E-commerce;Retailing;Strategy;Marketing;Logistics