文章基本信息

标题：The Effects of Entrepreneurial Orientation and Market Orientation on Business performance
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作者：Wendy Souisa
期刊名称：Journal of Entrepreneurship Education
印刷版ISSN：1098-8394
出版年度：2018
卷号：21
期号：4
页码：1-6
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The main purpose of this study was to find out the effect of entrepreneurship and market orientation on business performance. The respondents of this research were business actors of cut flower arrangement business in Bandung City, Indonesia which consists of 150 people. The Method used descriptive and explanatory survey in which both aimed to know the description of research object and the characteristics and relationships among variables. The verification analysis used Structural Equation Modeling with Partial Least Square (SEM-PLS) approach. The research results showed that business performance was not directly influenced by entrepreneurial and market orientation.
关键词：Entrepreneurial;Entrepreneurial Orientation;Market Orientation;Business Performance.