文章基本信息

标题：Corporate Social Responsibility with Customer Brand Trust and Clients Consumption of Financial-Banking Products and Services
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作者：Nguyen Hong Thu ; Dao Le Kieu Oanh ; Duong Quynh Nga 等
期刊名称：Academy of Strategic Management Journal
印刷版ISSN：1544-1458
出版年度：2022
卷号：21
期号：2
页码：1-9
语种：English
出版社：The DreamCatchers Group, LLC
摘要：This study aims to find out the influence of corporate social responsibility (CSR) on the clients’ trust and buying behavior of financial – banking products and services. With exploratory factor analysis techniques, we surveyed 300 customers who have been using products and services of banks. The results show that the factors of CSR such as consumers CSR, CSR brand image, legal CSR and finally CSR stakeholders affect the clients’ trust and buying behavior of financial – banking products and services.
关键词：Corporate Social Responsibility;Clients’ Trust;Clients’ Consumption;Financial - Banking Products/Services