文章基本信息

标题：Determinants of Online Reviews Usefulness and Its Impact on Consumers Purchase Decisions
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作者：Tha'er Majali ; Qais Hammouri ; Dmaithan Almajali 等
期刊名称：Academy of Strategic Management Journal
印刷版ISSN：1544-1458
出版年度：2022
卷号：21
期号：2
页码：1-10
语种：English
出版社：The DreamCatchers Group, LLC
摘要：Online consumer reviews offer a unique and abundant amount of information for consumers to assess the process and services previously. This study aimed to investigate the factors that affect online review usefulness and their impact on consumer purchases. Utilizing the structural equation modelling approach with smartpls software to investigate consumer's perception toward review usefulness and purchase decisions. Findings indicate that the product information and price perceptions have a positive impact and are substantially associated with online review usefulness, which impacts their purchasing decisions. The study concludes that the richness of information and ability to evaluate goods is the key characteristic of online review usefulness in consumers' perceptions.
关键词：Online Review Usefulness;Purchase Intention;Product Information;Price Perceptions;Product and Services Quality