文章基本信息

标题：Meru Cabs: Phoenix or Failure
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作者：Kalyani Srinivas C ; Vijaya Kittu Manda ; Seethalakshmi.R 等
期刊名称：Academy of Strategic Management Journal
印刷版ISSN：1544-1458
出版年度：2021
卷号：20
期号：6
页码：1-11
语种：English
出版社：The DreamCatchers Group, LLC
摘要：Indian Radio Taxi Service pioneer Meru Cabs was losing market share and making losses for several years now. The company was acquired by an automobile major and deep-pocketed Mahindra & Mahindra (M&M). Their entry brought in the much necessary cash lifeline for it, averting a potential collapse for now. However, the newly appointed CEO of the company has to deal with multidimensional issues to bring the company back on track. This strategic management case digs into the underlying causes that lead to the failure, potential turnaround strategies, failed negotiations with drivers, and the concept of managerial myopia. It discusses some perennial long-term issues such as market leadership, the need for innovative business strategies, and HR practices.
关键词：Business Model;Turnaround;Marketing Strategy;Market Share;Radio Cab Service;Expansion Strategies;Competitive Strategy;Managerial Myopia