文章基本信息

标题：Stability Strategy and its Direct Role in Achieving Competitive Advantage at Jordanian Communication Companies
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作者：Ziad Ali Eid Alshawabkeh ; Bassam Fathi Aldiabat ; Mohammad A.Al-Zubeidi 等
期刊名称：Academy of Strategic Management Journal
印刷版ISSN：1544-1458
出版年度：2019
卷号：18
期号：3
页码：1-13
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The study aimed to identify the direct effect of the Stability Strategy in achieving the competitive advantage of Jordan Telecom Companies by surveying the opinions of the executives and middle level managers in these companies. The researchers conducted an exploratory survey of all companies operating in the Jordanian telecom sector (34). The researchers also distributed the questionnaires the study community which totaled 160 members. Questionnaires were distributed, of which, 130 were retrieved and were valid for analysis. There was a statistically significant effect at 0.05 level of significance of the stability strategy in achieving competitive advantage of cost reduction, quality improvement, flexibility and innovation combined. The study showed an absence of significant statistical effect at 0.05 level of significance in achieving the competitive edge of innovation and quality. The study recommends that companies working in the telecommunications sector reduce direct production costs to provide a competitive advantage, and recommends that researchers undertake further studies of stability strategy in different industry sectors.
关键词：Stability Strategy;Competitive Advantage;Jordanian Communication Companies