文章基本信息

标题：Company Development Strategy Choice on the Grounds of Innovative Potential Assessment
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作者：Maryna Chorna ; Ganna Nord ; Lyubov Bezghinova 等
期刊名称：Academy of Strategic Management Journal
印刷版ISSN：1544-1458
出版年度：2019
卷号：18
期号：1
页码：1-7
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The article studies the ways of company development strategy choice based on the assessment of innovative potential. The Matrix of ways of innovative development of the company has been built, taking into account the properties of its innovative potential. The company's development strategies has been analyzed: advance (attack), following, imitation, selective growth, search, defence (protection), market niche protection. The system of corporate indicators for evaluating innovations that characterize the company activity in an economic space is determined.
关键词：Innovative Potential;Susceptibility to Innovation;Development Strategies