文章基本信息

标题：Methodological Platform of the Control Mechanism with the Energy Saving Technologies
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作者：Lidiia M.Karpenko ; Mykola Serbov ; Aleksy Kwilinski 等
期刊名称：Academy of Strategic Management Journal
印刷版ISSN：1544-1458
出版年度：2018
卷号：17
期号：5
页码：1-7
语种：English
出版社：The DreamCatchers Group, LLC
摘要：It was analyzed in the article a methodological platform for the control mechanism construction with the energy saving technologies based on the concept of the "life cycle" and the model of Lewin K. It was considered a classification of the method groups by reference to specific features of the marketing communications support for creation and promotion of the innovative energy saving technologies at the markets with emphasizing of communicational and analytical methods groups. It is proposed to evaluate the effectiveness of the management mechanism implementation with the energy saving technologies based on the Cronbach & Gleser methods.
关键词：Energy Saving;Marketing Communications;Control Mechanism;Life Cycle