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文章基本信息

  • 标题:Reputation Development Strategy for Corporate Operating in Industrial Estate
  • 本地全文:下载
  • 作者:Sri Sarjana ; Dwi Kartini ; Popy Rufaidah
  • 期刊名称:Academy of Strategic Management Journal
  • 印刷版ISSN:1544-1458
  • 出版年度:2018
  • 卷号:17
  • 期号:2
  • 页码:1-11
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:Business conditions are down due to economic conditions (Nainggolan, 2016). The adverse effects of the 2008 global financial crisis resulted in the general weakening of business activities and the collapse of public companies (Hidayat & Meiranto, 2014). Development of industrial estates in Indonesia is still lagging compared to new industrialized countries such as South Korea and Thailand (Kwanda, 2000). Batamindo Industrial Estate is currently being abandoned by big companies and many companies are moving to other industrial estates due to the low order and high business competition (Zunara & Fatyandri, 2017). The development of industrial estate is considered less effective and inefficient because it is less useful for local people (Syahruddin, 2010). The company is experiencing financial difficulties if the company has performance that shows negative earnings, negative net income and negative book value of equity (Brahmana, 2007). Many companies tend to face liquidity difficulties as indicated by the decreasing ability of firms to fulfill their obligations (Hanifah, 2013).
  • 关键词:Corporate Identity;Corporate Reputation;Corporate Social Responsibility
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