文章基本信息

标题：Sustainable Marketing of Csr Through Employee Volunteering: The Tesco Experience
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作者：Jagannath Mohanty
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2022
卷号：26
期号：2
页码：1-7
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The case offers an understanding of the promotional efforts of a global retail major Tesco in its Corporate Social Responsibility (CSR) initiatives at Tesco Bengaluru. The case highlights how a global retail and technology operations centre of Tesco is contributing positively towards the community and society at large. And how it is sustainably promoting the idea of CSR among its employees to make a difference in the society. Every year, Tesco Bengaluru conducts employee driven CSR programs where the company encourages its employees to contribute and be a part of the CSR initiatives. The colleague volunteering at Tesco has helped the company achieve its goal of involving employees to understand the impact the company makes to improve the lives of the communities they serve and sustain the interest level of the employees towards CSR. Employee volunteering has proved to be a win – win situation for the organization and the communities.
关键词：Corporate Social Responsibility (Csr);Employee Volunteering;Promotion;Marketing.