文章基本信息

标题：Consumer Attitude and Perception Towards Electric Vehicles
本地全文：下载
作者：Shino P.Jose ; Siji Cyriac ; Biju Joseph 等
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2022
卷号：26
期号：1
页码：1-12
语种：English
出版社：The DreamCatchers Group, LLC
摘要：This work is to discover that to what extent some issues are key to explain consumer willingness to buy an electric vehicle. While examining this research, the researcher finds the customer’s approaches towards modern technologies. The researcher could also find that whether the changes that took place in the world, are adaptable to the customers in their lifestyle. The research can open a new insight to the electric vehicle manufactures or dealers, so that they can segment their market more effectively based on consumer attitude and perception. The study also implies the factors that discourage customers from buying an electric vehicle and by effectively using proper techniques electric vehicle manufactures can overcome this problem. This study focuses on the fact that there may be a chance of more persons shifting to electric vehicles in future and by increasing social awareness the electric vehicle manufactures can make huge profits. The idea is communicated by testing 7 hypotheses. Chi-square test, t-test, ANOVA and correlation are used for analysis.The hypothesis are derived from 4 objectives.
关键词：Consumer attitude;Perception;Environmental Consciousness.