文章基本信息

标题：Antecedents Influencing Continuance Usage Intention Of Wearable Activity Devices
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作者：Nishit Kumar Srivastava ; Samyadip Chakraborty ; Namrata Chatterjee 等
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2021
卷号：25
期号：6
页码：1-8
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The quest for a healthy lifestyle has increased the popularity of wearable activity devices (WAD) among the masses. However, despite the numerous benefits of WAD, most people (50 percent) stop using it within two weeks of their usage. This presents a concern that needs to be addressed to promote WAD usage for healthy living. This current study attempts to understand the factors affecting the continued usage intention of WAD among users. So, to understand the drivers of continued usage, a sample population with continuous usage of WAD for more than six months is considered for the study. The proposed framework includes the factors: self-quantification, gamification, feedback, and commitment. Structural equation modeling is conducted to establish the model validity and predictability. Results indicate that the model satisfies all the model fit-indices and is adequate to predict the continued usage intention of WAD users.
关键词：Wearable Activity Devices;Self-Quantification;Gamification;Feedback;Commitment.