文章基本信息

标题：New Comer Retailer Made Severe Competition in Pandemic Era: Ximivogue Jakarta Case
本地全文：下载
作者：Hedro Prabowo ; Umbas Krisnanto
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2021
卷号：25
期号：1
页码：1-8
语种：English
出版社：The DreamCatchers Group, LLC
摘要：This study analyzes the effect of product quality, store atmosphere, and digital marketing in increasing repurchase intention in Ximivogue Jakarta. The data was collected through a questionnaire. The analysis technique used is multiple linear regressions. The results of this study indicate that product quality has a significant positive effect in increasing repurchase intention; store atmosphere has no effect on increasing repurchase intention; digital marketing has a significant positive effect in increasing repurchase intention.
关键词：Product Quality;Store Atmosphere;Digital Marketing;Repurchase Intention.