文章基本信息

标题：The Impact of Emotions on Consumer Attitude Towards a Self-Driving Vehicle: Using the Pad (Pleasure, Arousal, Dominance) Paradigm to Predict Intention to Use
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作者：Kevin Elliott ; Mark Hall ; Juan Gloria Meng 等
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2021
卷号：25
期号：1
页码：1-13
语种：English
出版社：The DreamCatchers Group, LLC
摘要：This study examines the efficacy of the PAD (Pleasure, Arousal, Dominance) model in predicting consumer attitude towards a self-driving vehicle. A 23 - item questionnaire was developed in accordance with the PAD framework, and a survey of the general public was then conducted using Qualtrics (n = 1,050). The findings indicate that the hedonic motive of pleasure is a significant predictor of a consumer’s attitude towards a self-driving vehicle. The results also show that arousal and dominance directly impact the perceived pleasure related to the use of a self-driving vehicle. The implications of these findings are discussed and suggestions for future research are provided.
关键词：Consumer Attitudes;Self-Driving Vehicles;PAD;Pleasure;Arousal;Dominance.