文章基本信息

标题：How to Strategize SMEs Capabilities Via Entrepreneurial Marketing Approaches
本地全文：下载
作者：Sheerad Sahid ; Suriani Abdul Hamid
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2019
卷号：23
期号：1
页码：1-5
语种：English
出版社：The DreamCatchers Group, LLC
摘要：Small and Medium Enterprises (SMEs) have played an important role in fostering growth, employment and national income around the world. However, despite the significant role and contribution to the economy, SMEs faced some constraints and challenges that directly affect their business growth and performance. Therefore, the purpose of this paper is to suggest strategies that will help in enhancing SME's capabilities through the entrepreneurial marketing approaches. Firstly, the paper identified the marketing issues faced by SMEs. Subsequently, it focused on the discussion on the EM dimensions that exist in the domain of marketing and entrepreneurship. The researchers had identified and analyzed three EM models in the EM literature. In conclusion, the paper proposed a structural research model to be conducted in the future research.
关键词：Strategizing SMEs Capabilities;SMEs Business Performance;Strategic Marketing for SMEs.