文章基本信息

标题：Antecedents of Customer Loyalty in The Mobile Telecommunication Market A Cross-cultural Investigation
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作者：Ioannis Rizomyliotis ; Kleopatra Konstantoulaki ; Kostas Kaminakis 等
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2018
卷号：22
期号：4
页码：1-10
语种：English
出版社：The DreamCatchers Group, LLC
摘要：Service providers have realized the importance of customer loyalty as a key determinant of their long-term success and viability. While the benefits of having a loyal customer base are widely recognized and apparent for all service industries (Alrubaiee & Al-Nazer, 2010), there are cases were service providers tend to focus more on creating new customers rather than retaining the existing ones. One such case highlighting the above-mentioned situation is the UAE mobile telecommunication sector. The UAE telecommunications sector is characterized as one of the er and faster frowing secrots regarding the Arab word (A study of the UAE Telecommunications Sector, 2015). This represents one of the highest mobile penetration rates in the world. Morgan Stanley Capital International’s (MSCI) world index regards the UAE as an emerging economy. According to the International Telecommunication Union (2013) the UAE mobile telecommunications sector will continue to sustain on-going growth. The UAE is ranked first in the Arab states and 23rd among all of the 143 assessed countries according to the World Economic Forum’s 2015 Networked Readiness Index (NRI). The Telecommunications Regulatory Authority.
关键词：Telecommunications;Service Quality;Perceived Value;Loyalty.