文章基本信息

标题：E-commerce Growth in India: A Study of Segments Contribution
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作者：D Mahipal ; K Shankaraiah
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2018
卷号：22
期号：2
页码：1-10
语种：English
出版社：The DreamCatchers Group, LLC
摘要：This paper examines the growth and different segments of electronic commerce (ecommerce) in India. As e-commerce is one of the top growing businesses in India and provides a great market potential for investments, foreign Investors are funding e-commerce sector. The study concludes that there would be a prospective growth of e-commerce in India, if the Government provide a legal security and framework for e-commerce and the domestic and international trade are allowed to expand their basic rights such as intellectual property, privacy, prevention of fraud, consumer protection, etc.
关键词：B2C;Online Travelling;E-Tailing;Growth;Market Share;Segment