文章基本信息

标题：Evaluating the Effectiveness of Facebook as the Source of Job Advertisements in Bangladesh: An Empirical Study
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作者：Nayeema Sultana ; Shamsul Huq Bin Shahriar ; Silvia Akter 等
期刊名称：Academy of Marketing Studies Journal
印刷版ISSN：1095-6298
出版年度：2018
卷号：22
期号：2
页码：1-6
语种：English
出版社：The DreamCatchers Group, LLC
摘要：Purpose of this paper is to evaluate the effectiveness of Facebook, as the source for job advertisements. This study also examined the basic characteristic of the contents of these job advertisements at local Facebook groups and brand pages. Both qualitative and quantitative approach was adopted for the study. Results confirmed that, from the organization’s perspective, it is the cost effective source. From the applicant’s perspective, it is a source of direct communication; still serious dilemma was reported on the question of privacy and security. Finally, according to academic experts, the advertisements characteristic has some problems of poor content, which could have serious effects on corporate reputation.
关键词：Job Advertisements;Facebook Groups;Brand Pages;Qualitative Research;Quantitative Method.