文章基本信息

标题：SWOT Analysis Approach on SMEs Entrepreneurial Competence
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作者：Sri Herliana ; Nur Lawiyah
期刊名称：Academy of Entrepreneurship Journal
印刷版ISSN：1087-9595
出版年度：2018
卷号：24
期号：2
页码：1-6
语种：English
出版社：The DreamCatchers Group, LLC
摘要：There are many opinions about the definition of entrepreneurship; generally entrepreneurship is the process of starting a business, organizing/combining the necessary resources and assuming risk by acting innovatively to pursue profitability in an uncertain and ambiguous environment (Abdullah, Hamali, Deen, Saban BPS, 2015). The lack of entrepreneurial competencies possessed creates difficulties Small Medium Enterprises (SMEs) to grow (Díaz-Pichardo, Gutiérrez-Garza & Arriaga-Múzquiz, 2011). Entrepreneurial competencies are seen as important to business growth and success. Therefore, a strategy to grow or develop entrepreneurial competency is important to do in order to create a and optimistic entrepreneurial character and competent (Mitchelmore & Rowley, 2010). This study aims to design a strategy in developing entrepreneurship competency in SMEs. Thus, it is expected that this research will form a choice of strategies that can be applied to build entrepreneurship competency in SMEs.
关键词：Entrepreneurial Competency;SWOT Analysis;SME’s Entrepreneurial Competency