文章基本信息

标题：Optimal Advertising Methods and Creating Investment Confidence
本地全文：下载
作者：Hassan Ali Al-Ababneh ; Khalid Thaher Amayreh
期刊名称：Academy of Accounting and Financial Studies Journal
印刷版ISSN：1096-3685
出版年度：2021
卷号：25
期号：5
页码：1-13
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The internationalization of world business sectors into a solitary framework decides the reasonable need and significance of exploration pointed toward finding new methodologies and answers for elevate merchandise and ventures to guarantee serious situations by putting resources into promoting. The key financial and numerical techniques are recognized, the utilization of which guarantees the accomplishment of vital promoting pointers and enhancement of the publicizing portfolio. The utilization of two-measure monetary and numerical displaying made it conceivable to choose and upgrade the promoting portfolio by guaranteeing its adequacy by boosting monetary execution with a base degree of danger. The need of considering publicizing as a venture cycle with explicit highlights and attributes is contended. The consequences of a basic investigation of the hypothetical parts of the highlights of the utilization of promoting as a multifactorial wonder in the showcasing exercises of associations can be applied in commonsense exercises in the arrangement of an ideal publicizing portfolio with an enhanced danger level. In framing methodological ways to deal with making an ideal promoting portfolio with a broadened hazard level, reasonable suggestions have been created for speculator publicists, the utilization of which will amplify monetary execution from putting resources into publicizing.
关键词：Marketing;Advertising;Investing in Advertising;Advertising Campaign Effectiveness;Mathematical Modeling