文章基本信息

标题：Service Quality Affecting Customers' Satisfaction and Loyalty: A Case Study of Commercial Banks
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作者：Phan Thanh Tam ; Phan Dang Ngoc Yen Van ; Nguyen Thi Bich Thuy. 等
期刊名称：Academy of Accounting and Financial Studies Journal
印刷版ISSN：1096-3685
出版年度：2021
卷号：25
期号：2
页码：1-10
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The focus on retail activities has become a trend in recent years, with domestic and international joint-stock commercial banks and alliances and fintech companies competing vigorously in the retail segment. It is a development strategy of many banks to diversify revenue sources, minimize operational risks, and achieve optimal business efficiency. Therefore, the authors surveyed 600 customers related to service quality from January 2020 to July 2020. The research results showed that five factors affect customers' satisfaction based on service quality. Research results are crucial scientific evidence for bank service managers to improve the service quality of commercial banks..
关键词：Customers;Satisfaction;Loyalty;Commercial;Bank and LH