文章基本信息

标题：The Demand of Urban Consumers for Safe Pork in the Vietnamese Mekong Delta
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作者：Huynh Viet Khai ; Tran Thi Thu Duyen ; Huynh Thi Dan Xuan 等
期刊名称：Journal of Social and Development Sciences
电子版ISSN：2221-1152
出版年度：2018
卷号：9
期号：3
页码：47-54
DOI：10.22610/jsds.v9i3.2476
语种：English
出版社：International Foundation for Research and Development (IFRD)
摘要：This study applied the contingent valuation method to analyze the consumersâ€™ demand for the proposed safe pork. The data was collected by face-to-face interviewing 884 urban households in the Vietnamese Mekong Delta. The results revealed that the majority of consumers (about 64%) paid attention to the proposed safe pork. Their willingness to pay was about VND 176,000 ($ 7.65) per kg, nearly double compared to the market price of conventional pork. The results showed that the respondents who had higher household income, larger proportion of elderly and children in the family, paid higher price of a conventional pork, and get more knowledge score on the safe pork are more likely, while the respondents who have more number of family members are less likely to pay for the proposed safe pork.
关键词：Contingent valuation method;Safe pork;Consumer preferences;Willingness to pay