文章基本信息

标题：The impact of network externalities on acceptance and use of an app of peer-to-peer platform: a study with Uber users
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作者：Kelly Carvalho Vieira ; Eduardo Gomes Carvalho ; Joel Yutaka Sugano 等
期刊名称：Gestao & Tecnologia
电子版ISSN：2177-6652
出版年度：2018
卷号：18
期号：3
页码：23-46
DOI：10.20397/2177-6652/2018.v18i3.1372
语种：Portuguese
出版社：Fundação Pedro Leopoldo
摘要：In recent years, sharing business models have emerged based on the use of technology. Thus, this study used the constructs of UTAUT2 and Network Externalities, in order to analyze how the network externality moderates the acceptance of an app used in peer-to-peer platform. A survey was conducted with 243 Uber users and data were analyzed through the structural equation modeling. As a result, it has been found that all factors influence user acceptance in a positive way. However, the network externality moderates this influence when it comes to factors as facilitating conditions, habit, and social influence.
关键词：UTAUT2;Network Externality;Uber;Technology;Structural Equation Modeling