文章基本信息

标题：The role of the Instagram social network in youth business
本地全文：下载
作者：Baltezarević Radoslav ; Baltezarević Ivana
期刊名称：Megatrend Revija
印刷版ISSN：1820-3159
电子版ISSN：2560-3329
出版年度：2021
卷号：18
期号：2
页码：23-38
DOI：10.5937/MegRev2102023B
语种：English
出版社：University Dzon Nezbit
摘要：A good business idea very often remains unrealized due to financial, institutional or legislative barriers faced by the young people in developing countries, such as the Republic of Serbia. Unfortunately, the crisis created by the proclamation of the pandemic, which the world is facing, deepened the problems and further hampered the entrepreneurial energy of young business people. On the other hand, the difficult functioning and business in a crisis situation, pointed to new potentials of digital technologies and opened a window into the world of business with the help of social networking platform tools, primarily Instagram, which are more efficient but also significantly cheaper than traditional marketing methods. In the digital environment, with the help of visual communication, electronic word of mouth and adequate selection of credible influencers on social net-works, companies are able to communicate directly and indirectly with the target market and influence their attitudes towards brands and their purchasing decisions.