文章基本信息

标题：Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences
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作者：Yuwen Zhang ; Marios Sotiriadis ; Shiwei Shen 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2022
卷号：14
期号：5
页码：3048
DOI：10.3390/su14053048
语种：English
出版社：MDPI, Open Access Journal
摘要：The adoption and implementation of smart technologies in tourism destinations and visitor attractions to enrich tourists’ experiences and improve their satisfaction has become a new trend. The main purpose of this study was to explore the influence of the dimensions/attributes of smart technologies on tourism experience in the context of visitor attractions and related outcomes (satisfaction and post-consumption behavioral intentions). The Liangzhu Museum, Zhejiang Province, China, was used as the study area, and data were collected from 486 visitors and analyzed with a regression model. The results show that accessibility and interactivity affect smart technology-enhanced experiences. Tourists’ perceived value of smart technologies is significantly related to their satisfaction. Smart technology positively impacts word-of-mouth recommendations, revisit intention, and willingness to pay a price premium. Therefore, visitor attractions could improve tourists’ experiences by designing better infrastructure and services that incorporate the key dimensions of smart technologies, which would also improve their competitiveness.