文章基本信息

标题：Hotel website quality influence on customer purchase intention
本地全文：下载
作者：Muhammad Syazani Ghazali ; Aslinda Mohd Shahril ; Nur Aina Shuhada Norzeri 等
期刊名称：Journal of Tourism, Hospitality and Culinary Arts
印刷版ISSN：1985-8914
电子版ISSN：2590-3837
出版年度：2021
卷号：13
期号：1
页码：110-122
语种：English
出版社：Penerbit UiTM Malaysia
摘要：In the hotel industry, a website is an initial place where customers look for information. The website is running at all times and, the website must present information attractively and manage appropriately. Websites are the backbone of digital marketing and selling strategy for hotels and can influence buying behaviour. This study identifiesthe relationship between website information quality and website system quality in influencing customer purchase intention. This study employed a quantitative method, and a total of 427 respondents participated in this study. A set of self-administered survey questionnaires were distributed using Google Form through Facebook page and WhatsApp to working residents in Selangor. It took about a month to complete the data collection process. The questionnaire was then analyzed using SPSS statistical tool, and it was found that there is a moderate relationship between those variables. The study highlights the importance of system information quality in the hotel website to influence customer purchase intention to book the hotel.
关键词：Hotel website;system quality;information quality;purchase intention;Malaysia