文章基本信息

标题：Perceived Risk and Intention to Use Credit Cards: A Case Study in Vietnam
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作者：TRINH, Nam Hoang ; TRAN, Ha Hong ; VUONG, Quan Duc Hoang 等
期刊名称：Journal of Asian Finance, Economics and Business
印刷版ISSN：2288-4637
电子版ISSN：2288-4645
出版年度：2021
卷号：8
期号：4
页码：949-958
DOI：10.13106/jafeb.2021.vol8.no4.0949
语种：English
出版社：Korean Distribution Science Association
摘要：This study aims to develop a theoretical model in order to determine factors affecting consumer intention to use credit cards by combining Theory of perceived risk and Technology acceptance model. Despite of perspective of consequences in prior studies on related research fields, this study focuses on the sources of perceived risk, including transaction, payment and credit risks, which are proposed and measured in a preliminary research. A measurement model and a structural model with the presence of perceived risk in sources are tested in a formal research with data collected from 538 bank customers. An analysis results show that payment risk, usefulness, transaction risk, ease of use, and credit risk influence significantly Vietnamese consumers' intention to use credit cards in decreasing order of influence. These factors account for 64.6% of the variation in intended use. All three dimensions of perceived risk have a negative effect on the intention to use, with the total impact greater than the level of influence of the other two factors of usefulness and ease of use. These findings can be beneficial to banks in enacting policies to attract more consumers and to allocate resources for improving their credit card business.
关键词：Credit Card;Perceived Risk;Behavioral Intention;Vietnam