文章基本信息

标题：The Effect of Sharia Destination Image on Developing Post-Visit Behavior: A Case Study in Indonesia
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作者：MARLIZAR, Marlizar ; LUBIS, Abdul Rahman ; UTAMI, Sorayanti 等
期刊名称：Journal of Asian Finance, Economics and Business
印刷版ISSN：2288-4637
电子版ISSN：2288-4645
出版年度：2021
卷号：8
期号：4
页码：959-970
DOI：10.13106/jafeb.2021.vol8.no4.0959
语种：English
出版社：Korean Distribution Science Association
摘要：This study aims to develop new constructs and indicators for sharia destination image, and then examine its effects on perceived value, tourist satisfaction, and post-visit behaviour. Furthermore, it analyses the mediating role of perceived value and tourist satisfaction on relationship between sharia destination image and post-visit behaviour. The population were domestic and Malaysian Muslim tourists who visited Aceh during the study period. The sampling was carried out in two stages. The first stage involved selecting most visited districts. The second stage involved randomly selecting tourists who visit during the study period in the districts. Data was collected using a structured questionnaire with a Likert scale. Also, a total of 270 questionnaires were distributed to domestic and Malaysian tourists in Aceh. Cluster sampling was used to determine the sample area, and purposive sampling technique was used to determine the study sample. Furthermore, the data analysis technique is Structural Equation Modelling. The results showed that the sharia destination image has a significant effect on perceived value. Meanwhile, the perceived value significantly influenced tourist satisfaction and post-visit behaviour. In addition, the perceived value and tourist satisfaction can mediate the effects of sharia destination image, which has no direct effect on post-visit behaviour.
关键词：Sharia Destination Image;Perceived Value;Tourist Satisfaction;Post-Visit Behaviour