文章基本信息

标题：DISCOURSE ANALYSIS ON TAYLOR SWIFT’S YOU NEED TO CALM DOWN MUSIC VIDEO WITH SEMIOTIC APPROACH
本地全文：下载
作者：Jonathan Irene Sartika Dewi Max ; Aries Utomo
期刊名称：International Journal of Humanity Studies (IJHS)
印刷版ISSN：2597-470X
电子版ISSN：2597-4718
出版年度：2021
卷号：5
期号：1
页码：14-28
DOI：10.24071/ijhs.v5i1.3634
语种：English
出版社：Universitas Sanata Dharma
摘要：As a mode of expression, music video involves the process of meaning-making. Its unique method of assembling symbolic codes should be apprehended differently from films even though some film technical terms are found applicable. This research takes Taylor Swift’s music video for her song You Need to Calm Down (YNTCD) which won two MTV VMA as Video of the Year and Video for Good in 2019. Barthes’s theory of semiotics is firstly applied to scrutinize the music video which is done by answering how the denotation and connotation meaning is made to respond to these issues. Discourse analysis is then applied to study what discourses are influential in the signification system of the music video. As a response to issues of hate speech, LGBTQ, and media toxic contestation, meaning in this video is built by (1) the objects symbolizing personal experiences, (2) borrowing meaning from the iconic show, (3) cameos demonstrating social conflict, (4) stage-setting exemplifying media toxic contestation, and (5) the painting indicating historical context. Thus, the YNTCD music video symbolically voices a counter-discourse to the mentioned social problems.
关键词：discourse;music video;semiotics;connotation;denotation