文章基本信息

标题：Consumer attitudes and value perception for fruit with a lower carbon footprin
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作者：Maurizio Canavari ; Maurizio Canavari ; Marco Medici 等
期刊名称：Proceedings in Food System Dynamics
印刷版ISSN：2194-511X
出版年度：2021
卷号：2021
页码：80-87
DOI：10.18461/pfsd.2021.2110
语种：English
出版社：Proceedings in Food System Dynamics
摘要：This work analyses consumers' attitudes for products characterised by a reduced environmental impact on carbon footprint (CF). Value perception was measured using a contingent valuation approach, asking consumers to state their willingness to accept (WTA) monetary compensation for a product exchange offer. Consumers were hypothetically endowed with a punnet of fruit produced with innovative, low CF farming methods and was offered to exchange it with a punnet of regular fruit. Results showed that demographics affect the value associated with fruit with a lower CF and that consumers' preference for lower CF products is associated with fruit consumption habits and environmental concern. At the same time, a positive relationship with CF levels needs further investigation.