文章基本信息

标题：Communication Strategies in Agricultural Cooperatives - Theoretical Approac
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作者：Celina Martinez Georges ; Celina Martinez Georges ; Silvia Morales de Queiroz Caleman 等
期刊名称：Proceedings in Food System Dynamics
印刷版ISSN：2194-511X
出版年度：2021
卷号：2021
页码：106-117
DOI：10.18461/pfsd.2021.2113
语种：English
出版社：Proceedings in Food System Dynamics
摘要：Communication is an important element in the governance of organizations. In most research on the development and maintenance of successful cooperatives, effective communication with and between members is an ongoing issue. In cooperatives, or more specifically in agricultural cooperatives, subject of this study, inadequate communication strategies may be one of the reasons for organization failure. When inconsistent and ineffective, it offers a gap for disconnection between members and the organization. Some authors also argue that communication is an important mechanism able on improving the members' commitment to the cooperative. Despite this, agricultural cooperatives are somewhat slow to incorporate more diverse and effective communication strategies to reach their varied audience. The aim of this research is to explore the forms and communication strategies existing in agricultural cooperatives and the theoretical approaches used to analyze communication in these companies. It therefore consists of a theoretical study carried out through a systematic review of the literature. Thereby, it is intended to answer the following research questions: which communication strategies are adopted by agricultural cooperatives and which theoretical background gives raise to analyses regarding communication issues in these organizations.