文章基本信息

标题：Relations between Psychographic and Descriptive Features Conditioning Nutritional Behaviours
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作者：Izabela Cichocka ; Tadeusz Grabiński
期刊名称：Journal of Food and Nutrition Research
印刷版ISSN：2333-1119
电子版ISSN：2333-1240
出版年度：2013
卷号：1
期号：6
页码：113-120
DOI：10.12691/jfnr-1-6-1
语种：English
出版社：Science and Education Publishing
摘要：The aim of this paper is to draw up a description of the Polish consumer via psychographic variables determining his nutritional habits and to define the relationship between descriptive and psychographic determinants for consumer behaviours. Such psychographic features were chosen: personality (measured by susceptibility to marketing influences and nutritional knowledge); beliefs (as concern for one's health and the attitude towards the general health of one's diet); ability to identify risks (understood as a feeling of food risk and nutrition risk) and innovativeness (described with food neophobia).
关键词：PCA; ANOVA; consumer segmentation; nutritional behaviour