文章基本信息

标题：On an Advertisement of the Koton Company -The Misleading Children
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作者：Fulya Acikgoz
期刊名称：Journal of Business and Management Sciences
印刷版ISSN：2333-4495
电子版ISSN：2333-4533
出版年度：2015
卷号：3
期号：3
页码：96-100
DOI：10.12691/jbms-3-3-3
出版社：Science and Education Publishing
摘要：This article examines whether some advertisements may abuse children to make more money and reach broad target or not. This type of topic always is attractive in terms of media and psychologists and hence we just analyze one example advertisement, which is “Koton”, and by doing so, we see that it applies wrong strategies because of misleading children. With the help of this advertisement, we conclude that there is a huge relationship between advertisers and audiences in terms of marketing communications.
关键词：advertisement; marketing strategy; marketing communication