文章基本信息

标题：Construct Specification and Misspecification within the Application of Push-Pull-Mooring Theory of Switching Behaviour
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作者：Simon Gyasi Nimako ; Benjamin A. Ntim
期刊名称：Journal of Business and Management Sciences
印刷版ISSN：2333-4495
电子版ISSN：2333-4533
出版年度：2013
卷号：1
期号：5
页码：83-95
DOI：10.12691/jbms-1-5-2
语种：English
出版社：Science and Education Publishing
摘要：This paper principally addresses the issue of construct specification and misspecification within the context of the application of Push-Pull-Mooring (PPM) theory of consumer switching behaviour (CSB), and what implications it has for practicing marketing researchers. Despite the prospects of the PPM framework as a dominant paradigm for current and future research, there is evidence of divergent specification of constructs for the PPM framework in empirical studies. This study addresses this problem by applying empirical guidelines to determine the correct specification for the PPM framework, and uses an empirical illustration to demonstrate the potential consequence of misspecifying the PPM constructs in business. The findings indicate that about 67% level of construct misspecification exist in available research applying the PPM model in CSB literature. Pull, Push, and Mooring effects are identified as multi-dimensional construct that should follow a first-order reflective, second-order formative specification in the application of the full model. The findings also indicate that misspecification has potentially negative consequence on the validity, content and parsimony of measurement models in the PPM framework. Recommendations for practicing researchers are discussed. The paper furthers our understanding of construct specification and misspecification in theory development in business research.
关键词：formative construct; reflective construct; Push-Pull-Mooring Theory; construct misspecification; switching behaviour; structural Equation Modelling