文章基本信息

标题：A Journey of Whiteness from Blackness: Critical Analysis of Racist Practices in Whitening Creams
本地全文：下载
作者：Gulnaz Sattar ; Fareha Zafran ; Zafar Iqbal 等
期刊名称：Ilköğretim Online/Elementary Education Online
印刷版ISSN：1305-3515
电子版ISSN：1305-3515
出版年度：2021
卷号：20
期号：5
页码：6600-6613
DOI：10.17051/ilkonline.2021.05.749
语种：English
出版社：Öğretmen Eğitimi Akademisi
摘要：The present study attempts to explore the racist beauty standards which are being propagated through the beauty whitening creams. This particular study explores how the stereotypical beauty standards have been rooted in European culture and how the developing countries like Pakistan are so much affected by it. The researchers have tried to explore how the internalized beauty norms have been culturally rooted in our belief system. Men also play an important part behind endorsing this ideology of fairness. This research views the concept of fairness deep rooted with issues of racism, hegemony and cultural differences with relation to Fanon’s ideology of Black Skin, White Mask. Qualitative paradigm has been applied on this investigation. This research also studies the historical and cultural perspective while dealing with the consumerism culture of whitening creams with special focus on the dire need of women to have fair skin..
关键词：Racism;Hegemony;White Skin Black Mask;ideology of fairness;beauty