文章基本信息

标题：The impact of attitude and consumer buying behavior towards online purchasing in Pakistan after Covid-19 (A Case Study of SBBU, Campus Naushahro Feroze)
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作者：Sanaullah Memon ; Faheem Ul Hussain Dehraj ; Ghulam Ali Mallah 等
期刊名称：Ilköğretim Online/Elementary Education Online
印刷版ISSN：1305-3515
电子版ISSN：1305-3515
出版年度：2021
卷号：20
期号：5
页码：3855-3860
DOI：10.17051/ilkonline.2021.05.422
语种：English
出版社：Öğretmen Eğitimi Akademisi
摘要：The advent of information technology to every aspect of human life and business has been so obvious that it does not need to beaccentuated more. Information technology has been of great essence in E-commerce and contributes to thebanking system in three different ways as follows: it saves the time of the customers and the employees conspicuously, cutsdown the expenses and facilitates the network transactions.This study aims to investigate the effectof consumer attitude and behavior on online purchasing after covid-19. The data have been obtained through the primary source from the 130 respondent students at the Shaheed Benazir Bhutto University, Campus Naushahro Feroze using the five points likert scale questioner. The findings then proved that the most of consumer shifted to online purchasing during current pandemic situation of covid-19. Further by analysis regression, observed that the there is positive relationship between consumer attitude and behavior towards online shopping/purchasing..
关键词：Consumer Attitude;Consumer Behavior;Online purchasing/shopping;E-Commerce;Interne