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  • 标题:The Effect of Customer and Staff’s Involvement on Service Innovation in Malaysian Mobile Service Provider
  • 本地全文:下载
  • 作者:Ainul Mardhiyah Nor Aziz ; Noraini Abu Talib ; Wan Md Syukri Wan Mohamad Ali
  • 期刊名称:Ilköğretim Online/Elementary Education Online
  • 印刷版ISSN:1305-3515
  • 电子版ISSN:1305-3515
  • 出版年度:2021
  • 卷号:20
  • 期号:4
  • 页码:1010-1017
  • DOI:10.17051/ilkonline.2021.04.109
  • 语种:English
  • 出版社:Öğretmen Eğitimi Akademisi
  • 摘要:The importance of this study is to discuss an important topic that is vital for service innovation. The main objective is to identify the conceptual theory of the effect of service innovation and the effectiveness of the competitive advantage of Mobile Service Provider in Malaysia from the involvement of the staff and customers. By identifying the process, system, organization, technology and strategy as well as degree of decision-making efficacy in different areas.. In this article, the descriptive field approach was used to collect the data by used qualitative tools and develop the research framework. Development research methodology uses structured questions for data collection and data analysis. This study enhances the emerging opportunities and satisfies the crucial void in the company that now exists. This study is therefore important for academia and the level of the manager to improve service creativity in the organizations’ decision-making strategy..
  • 关键词:Service Innovation;Staff’s Involvement;Customer’s Involvement;Competitive Advantage;and Mobile Service Provide
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