文章基本信息

标题：Presentation of Politicians in Comedy TV Shows: Relationship among Public Perception, Education and TV Viewing Behavior
本地全文：下载
作者：Muhammad Riaz ; Beenish Zaheen ; Aasima Safdar 等
期刊名称：Ilköğretim Online/Elementary Education Online
印刷版ISSN：1305-3515
电子版ISSN：1305-3515
出版年度：2021
卷号：20
期号：3
页码：1786-1790
DOI：10.17051/ilkonline.2021.03.207
语种：English
出版社：Öğretmen Eğitimi Akademisi
摘要：The present study aims to explore how Pakistani private channels presented the image of our national politicians in their comedy programs. Such programs influenced the opinion of common man regarding their voting decision. By employing the cultivation theoretical framework, the researcher conducted survey from the residents of Islamabad. It was found that the people who were highly educated, were less influenced by the comedy TV shows however, less educated people were more likely to be influenced by the comic depiction of politicians and formed their opinion accordingly. Likewise, the viewers who spent more time in watching comedy TV shows, their opinion was more affected by the TV content, on the other hand, the less exposure to the TV programs had limited impact on the perception of viewers regarding politicians..
关键词：Cultivation;Pakistani TV programs;Comedy;heavy and light viewers;quantitative analysi