摘要:The aim of the article is to discuss the ways cisgenerity operates in the rationalities that guide journalistic practices. This reflection is based on the analysis of an exemplary case: we describe the narrative strategies of objectification and subjectification found in the television feature Lourival’s secret, broadcasted in 2019 by Fantástico (a variety news program from Brazil’s biggest broadcaster Rede Globo). The feature presented Lourival Bezerra de Sá not as a transgender person, but as “a woman who impersonated a man for decades”. The strategies point to cisgenerity as a metanarrative, a background that supports the understanding of bodies by journalism, a fable and moralistic vision of character that obliterates the interpretation of the social life complexity, acting in the maintenance of the precariousness of symbolic regimes to the point of criminalizing gender-divergent identities.