文章基本信息

标题：Municipal Solid Waste Management: the interdependence between communication and selective collection
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作者：Natália Dadario ; Sandra Cristina de Oliveira ; Renato Dias Baptista 等
期刊名称：Comunicação & Sociedade
印刷版ISSN：0101-2657
电子版ISSN：2175-7755
出版年度：2021
卷号：43
期号：2
页码：189-223
DOI：10.15603/2175-7755/cs.v43n2p189-223
语种：Portuguese
出版社：Methodist University of São Paulo
摘要：Considering the role of communication for the effectiveness of selective waste collection programs (SCP), the research aimed to analyze the communication process used among the actors involved in waste SCP. In order to achieve the objective, a county located in the interior of the state of São Paulo, Brazil, was used as the case study. In the research, diagrams of information transmission were created, based on the Shannon the current information is insufficient to reinforce behavior in the population, since they don’t take into account environmental, social and economic factors as a form of mobilization; and the most effective means of communication to the public (speakers on the trucks) is no longer used to publicize the program. Thus, the communication in the analyzed SCP still lacks improvements, since the study identified noises in the communication that lead to failures in the selective collection of the county in question.
关键词：Municipal Solid Waste;Communication;Selective Collect;Public Policy;Recycling Cooperative