文章基本信息

标题：Incidence of instructional design and alternative elements in the engagement of participants in MOOC
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作者：BÁRBARA CASTILLO-ABDUL ; MÓNICA BONILLA-DEL-RÍO ; SABINA CIVILA 等
期刊名称：Bellaterra Journal of Teaching & Learning Language & Literature
印刷版ISSN：2013-6196
出版年度：2021
卷号：3
页码：1-21
语种：English
出版社：Departament de Didàctica de la Llengua, de la Literatura i de les Ciències Socials
摘要：The MOOC (Massive Open Online Courses) have meant an opportunity for training and entrepreneurship in the educational arena. The present research addresses a case study, which aims to know and identify the characteristics that affect the motivation of the participants of the video-lessons that make up three courses offered on the platforms MyriadX, Edx, and ECO: E-learning, Communication and Open-Data. The selection criteria of these platforms were based on their popularity, relevance in the current context, and focused on the strategy of promoting content in the digital environment. It is concluded that the design and characteristics analyzed of the MOOC affect the level of engagement of the participants. Furthermore, in the cases presented the traditional educational map of virtual classrooms shows a lack of alternative elements of gamification, networking, which could generate a low level of interest and commitment by the participants.
关键词：MOOC;Innovation;Education;Digital marketing