文章基本信息

标题：The Customersâ€™ Consumption Trends on Healthy Ice Cream
本地全文：下载
作者：Nik Fakrulhazri Nik Hassan ; Noorazlina Ahmad ; Abd Razak Abu Kassim 等
期刊名称：Jurnal Intelek
印刷版ISSN：1675-9885
电子版ISSN：2231-7716
出版年度：2021
卷号：16
期号：2
页码：89-98
DOI：10.24191/ji.v16i2.419
语种：English
出版社：Universiti Teknologi MARA
摘要：Ice cream is a favorite dessert for many societies around the world. Eating ice can increase the feeling of fun, enjoyment as well as happiness to individuals. As such, not only it is loved by the youngsters, it is also loved by the elders. A good average calorie for an ice cream is approximately 200 kcal/100g. However, adding more sugar into the ice cream for consumption beyond the limit may cause several health diseases such as obesity, diabetes, and even organ failures. In Malaysia, its ice cream market had increased from RM 795.9 million in 2017 to 3.43 per cent in 2018. Putting the increasing trend and health risks into the equation, in order to ensure that ice cream remains enjoyable by people of all age groups and health backgrounds, the creation of a healthy ice cream formula is necessary. This empirical study investigated customer consumption trend on healthy ice cream, assessed customer perception and proposed marketing strategy to promote the consumption of healthy ice cream. This study had successfully developed customer consumption trends profile on healthy ice cream and assisted local marketers to design marketing strategy on healthy ice cream â€œbrandsâ€ in Malaysia.
关键词：Ice Cream;Healthy;Trend of Consumption;Calorie;Perception on Health