文章基本信息

标题：Critical Discourse Analysis of Advertisements of ‘Black Friday’ and ‘Blessed Friday’: A Socio-cultural Perspective
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作者：Noureen Aslam Nabeela Kousar ; Dr Anser Mahmood ; Pakistan 等
期刊名称：International Journal of English and Education
印刷版ISSN：2278-4012
出版年度：2021
卷号：10
期号：2
页码：65-89
语种：English
出版社：Brahmaputra Publishing House
摘要：In the background of trends of branding all over the world, advertisements have become popular because of their attractive features while using socio-cultural tact to attract audience. With the emergence of popular brands in Pakistan and USA, the concept of „Black Friday‟ and „Blessed Friday‟ has become common in Pakistani and USA. This advertising strategy used by brands has found new meanings to increase the market value of brands. By viewing this tact, the recent thesis examines how various brands use discourse of advertising while molded it in socio-cultural perspectives to promote their products. The focus is to examine the linguistics choices and linguistic features that are used as advertisement tact in advertisement in the Pakistani context and USA context to represent their product and for publicity. The advertisements are taken from official websites; the selected advertisements are eight in numbers. The selected brands belong to two countries: USA and Pakistan. The purpose of study is to analyze the linguistic choices and linguistic features that are used in „Black Friday‟ and in „Blessed Friday‟ advertising that are used in socio-cultural perspectives. The research is qualitative and parameter integrated in Fairclough‟s three dimensional model of CDA is used to examine the terms of „Black Friday‟ and „Blessed Friday‟ in social and cultural contexts. The finding indicates that there has been a unique aspect of ideology behind advertising of „Black Friday‟ and „Blessed Friday‟ and this ideology is used by Pakistani and USA brands.
关键词：advertisements;‘Blessed Friday’;‘Black Friday’ Fairclough’s 3D model;language;power