文章基本信息

标题：DEMOGRAPHIC ANALYSIS OF THE RETAIL BUSINESS HYPERMARKET IN INDONESIA
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作者：Benny Bernadus ; Benny Bernadus ; M. Syamsul Maarif 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2021
卷号：7
期号：3
页码：580-580
DOI：10.17358/jabm.7.3.580
语种：Indonesian
出版社：Bogor Agricultural University
摘要：The hypermarket business in Indonesia has been declining for 5 years. This study aims to analyze the condition of hypermarket retail in Indonesia through demographic analysis. This descriptive study uses research measuring instrument using a Likert scale questionnaire 1–5, the number of samples is 660. The new concept of retail organizational performance, not only involves marketing aspects: service quality, customer trust, and customer loyalty but also includes organizational capability variables as variables that affect retail business performance; Hypermarket studies cover a national scope in contrast to other retail studies which are only locally specific. The results showed that the characteristics of hypermarket customers in Indonesia are; The majority of women are married, have a bachelor/undergraduate education, age range 46-55 years, live in the Jabodetabek area, work as private employees, monthly expenditures are Rp10,000,100– Rp12,500,000, the number of visits in a year to hypermarkets is 7–10 times on average and 11–14 times, and hypermart stores are the most visited. Hypermarket conditions: service quality and organizational capabilities are in the criteria of both low borderline to moderate, customer trust, customer loyalty, and business performance in moderate conditions. Keywords: hypermarket business, service quality, customer trust, customer loyalty, organizational performance