文章基本信息

标题：Analysis on Information Sources of Consumers' Perception of Food Safety Risks by ID3 Algorithm
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作者：Guo Xiao-Yan ; Gao Wei-Yi
期刊名称：Advance Journal of Food Science and Technology
印刷版ISSN：2042-4868
电子版ISSN：2042-4876
出版年度：2015
卷号：9
期号：1
页码：60-64
出版社：MAXWELL Science Publication
摘要：The aim of this study is to research of the effect on different sources of information on consumers' perception of food safety risks to the level of consumers' perceived risk. This study through the questionnaire survey, using ID3 algorithm to do analysis. The results showed that consumers' food safety risk perception level was generally high, which adopted by the government and experts to get information was the highest. Finally, combining the research results were presented to suggestions of reducing consumers' perceived risk levels.
关键词：Food safety ; ID3 algorithm ; information source ; risk perception ; ;