文章基本信息

标题：An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry
本地全文：下载
作者：Yazhou Xiong ; Qianxia Lu ; Rui Wang 等
期刊名称：Advance Journal of Food Science and Technology
印刷版ISSN：2042-4868
电子版ISSN：2042-4876
出版年度：2015
卷号：8
期号：7
页码：514-517
出版社：MAXWELL Science Publication
摘要：This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacle to promotion of green marketing. Finally some countermeasures are proposed to promote the marketing effectiveness of green food industry in Hubei Province.
关键词：Evaluation ; fuzzy comprehensive evaluation ; green food ; marketing effectiveness ; ;