文章基本信息

标题：Identification of Customer's Preferences as One of the Main Activities of Destination Management
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作者：Miriam Garbarova ; Lukas Vartiak
期刊名称：TEM Journal
印刷版ISSN：2217-8309
电子版ISSN：2217-8333
出版年度：2022
卷号：11
期号：1
页码：159-163
DOI：10.18421/TEM111-18
语种：English
出版社：UIKTEN
摘要：The paper deals with destination management and its use in attracting visitors. Its main goal is to identify the factors influencing the visitor when choosing a destination. For the purpose of the paper, the destination represents a significant factor in customers' preferences when purchasing a tourism product. The aim is to be fulfilled by the primary research. Methods of excerpting, synthesis, induction, analysis, comparison and questioning were used. As a result, customer's preferences riven according to segmentation were identified.