文章基本信息

标题：Forecasting the New Trends about the Consumer Behavior in the Cruise Industry Post COVID-19
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作者：Ana Lucia Rodrigues da Silva ; Reinaldo Castro Souza
期刊名称：Journal of Data Analysis and Information Processing
印刷版ISSN：2327-7211
电子版ISSN：2327-7203
出版年度：2022
卷号：10
期号：1
页码：58-77
DOI：10.4236/jdaip.2022.101004
语种：English
出版社：Scientific Research Publishing
摘要：This paper presented the new sanitary and health protocols implemented by cruise companies in order to internationally resuming the industry. The perception of Brazilians regarding these new protocols was identified through a quantitative survey with a sample of 412 Brazilian respondents, carried out between May and June 2021. As main results, sanitary and health protocols that do not affect their experiences on board were identified, as well as those protocols that compromised the experience perceived by the future traveler. The respondents’ propensity to travel on cruise ships and their perceptions about the influence of the ship size, the number of ports of call, nationalities on board, the number of guests, among other aspects, were also analyzed. Finally, in the final section of this paper, we presented an estimation of the expected number of cruisers for the 21/22 cruising season in Brazil, based on a kind Bayesian argument, considering different scenarios for the forthcoming season.
关键词：Cruise IndustryCOVID-19Sanitary and Health ProtocolsQuantitative Sur-veyForecastingBrazilian’s Cruisers