文章基本信息

标题：TRIPBAM: Creating Digital Value during the COVID-19 Pandemic
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作者：Gabriele Piccoli ; Federico Pigni ; Barbara Wixom 等
期刊名称：Communications of the Association for Information Systems
印刷版ISSN：1529-3181
出版年度：2021
卷号：49
页码：624-638
DOI：10.17705/1CAIS.04933
语种：English
出版社：Association for Information Systems
摘要：TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup prepared for a successful exit that would reward founders, employees, and investors for their success, the coronavirus disease of 2019 (COVID-19) pandemic hit. The case chronicles TRIPBAM’s leadership’s fast reaction and discusses the strategic initiatives the firm put in place to set itself up for a return to growth after the crisis.
关键词：Teaching Case;COVID-19;Value Creation;Value Capture;Digital Resources