文章基本信息

标题：Consumer Profile and Drivers Influencing Consumer Behavior towards Fondillón, a European Protected Naturally Sweet Red Wine
本地全文：下载
作者：Hanán Issa-Issa ; Luis Noguera-Artiaga ; María Mora 等
期刊名称：Foods
电子版ISSN：2304-8158
出版年度：2021
卷号：10
期号：11
DOI：10.3390/foods10112651
语种：English
出版社：MDPI Publishing
摘要：Fondillón is a naturally sweet red wine, protected within the Alicante Denomination of Origin (Alicante, Spain) and recognized by the European Union in its E-Bacchus database. The aims of this study were ( i) to evaluate the degree of consumer acceptance and satisfaction towards Fondillón, ( ii) to establish key drivers controlling consumer satisfaction, and ( iii) to establish a general profile of the typical Fondillón consumer. The experiment consisted of three complementary studies: ( i) a descriptive sensory analysis of five Fondillón samples representing all samples being marketed, ( ii) an affective test using wine consumers ( n = 100), and ( iii) an online questionnaire to identify the main characteristic of a Fondillón consumer ( n = 294). The main consumption drivers were good balance, intense floral and fruity notes, and long aftertaste. The current typical Fondillón consumer is a 42–52 year-old man, with a higher education level, with a 25,000–50,000 euros/year income, and who drinks it mainly at home. The online study showed that 50% of respondents do not consume Fondillón because they do not know it, because it is very expensive, or because it is not so easy to find. Therefore, producers should improve their communication campaigns and distribution networks as key parts of their marketing strategies regarding Fondillón.
关键词：Alicante wine; consumer acceptance; descriptive sensory analysis; Monastrell; oxidized wine